Paragrapher Free Article

— %100 Original Causerie —

Why Social Networking Your Way Won’t Build Your Business

Believe it or not, social networking isn’t the next best thing… You are! It’s the personal connection that still seals the deal.

The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging, and information access at warp speed, and our clients expect immediate access. This pattern of ever-increasing speed and sophistication not only creates an intensely competitive marketplace, but places further demands on us to act and react quickly.

The rise of social media sites such as Facebook, Twitter, MySpace, YouTube, and LinkedIn have lured many sales pros into scaling back their personal interactions and relying on social media to get more “qualified leads.”

It’s time to get real!

Social Media Is a Powerful Tool for Three Things and Three Things Only

1. Search engine optimization: Use your key words and raise your presence on the web.

2. Find out who people are: Learn about a person’s background and your connections.

3. Find out who people know: Look for close connections that you can leverage

Some salespeople tell me they actually get clients through social media. Well, maybe if you have a commodity business.

Could it happen?

Yes.

Do I rely on it?

Absolutely not! I only count on what I bring about-through a proactive, intentional, referral strategy with personal introductions.

Why Social Networking Your Way Won’t Bring You More Leads and Sales

The most important business decisions are still based on personal relationships. There is significant research about why customers make buying decisions. Bottom line: It’s because they like and trust the salesperson and his organization. Think about it. We’re selling services, investments, systems, products… we’re asking for people’s time and money! Why would they work with someone who hasn’t been referred?

There’s a saying in sales: Clients buy with emotion and justify with fact. If our clients don’t like us or don’t feel comfortable with us, they won’t buy from us. You can wow your clients with technology know-how now and try to win them over later, once they find out you’re honest and reliable. But the reality is you need people to start liking you within the first few seconds of your relationship. You need to start off on the right foot. Fancy gizmos won’t make that happen. But a trusted referral and a personal connection will.

That’s why Eric Schmidt, Chairman and CEO of Google, in his commencement address to the graduating class of the University of Pennsylvania in May 2009, urged college graduates to step away from the virtual world and make human connections. “Turn off your computer. You’re actually going to have to turn off your phone and discover all that is human around us.”

That said, a social media presence is a must-have in today’s world-but you need to change the way you’re social networking.

3 Ways to Get More Leads and Sales with Social Networking and Referral Marketing

1. Develop a social media strategy: Like a sales plan or a marketing plan, write your social media plan. What is your goal? Who is your audience? What do you want to communicate? Leverage social media as part of your go-to-market strategy. How does your strategy link to your customer’s needs and your business priorities?

2. Establish relationships: Take the time to build your personal connections, pick up the phone and talk to people. Just because you have a name in hand, doesn’t mean you have a relationship.

3. Communicate useful information: Social sites are not for selling. They are for establishing connections, identifying ways to collaborate, and providing value. What tips can you provide? Link to other sites you strongly recommend. Get recognized as the expert and build your web presence. Be a resource.

To Trust You Paves the Way

The most energizing and exciting part of our work is the relationships with our clients-the interaction. We enjoy learning about our client’s business and matching our solutions to their needs. In an era dominated by ever-expanding technology and social media pressures, always remember that personal connections, referrals, and earning trust count most.

Advertisements

May 16, 2010 Posted by | Business, Networking | , , , , , , , | Leave a comment

An Easy Way to Download Free Music

Everybody around the world is so much interested about free music but nobody likes to be sued. However, there are many websites are offering this free music for those people who are seeking free music online. And now a question raised in your mind that how to download music with legal sources. At this point, the internet will help you to find legal sources; you can include the words like legal free mp3 songs and legal music downloads and more, when doing an online search.

Free music offered legally is usually done so because the copyrights have run out, the artists have provided the free music themselves or for other reasons. Be sure to read the terms and conditions provided by each site and verify that the free music is legally available.

Most of the people are having much knowledge about these pod-casts. Pod-casting is online audio content that is delivered via an RSS feed. Many people liken pod-casting to radio on demand. However, in reality, pod-casting gives far more options in terms of content and programming than radio does. In addition, with Pod-casting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

Rock music has been a volatile, unpredictable creature that has constantly redefined and reinvented itself since its emergence in the late nineteenth century. Not surprisingly, then, it can be extremely difficult to apply a straightforward definition to such a restless musical format. As rock music enters the 21st century, the most successful acts possess the same spirit as their early predecessors, even if they sound quite different.

If you are a music enthusiast and you want to permanently striving to take your passion for music to the next level by regularly updating your music collection and looking for music news about your favorite numbers, artists and bands. However, there are some well established and experienced websites offers this music news and rock music to their valuable customers.

May 16, 2010 Posted by | Arts & Entertainment, Music | , , , , | Leave a comment