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Useful Social Networking Site Development

Social networking sites provide a stage to meet people to other people of the same interests or needs. On social network sites you can get friendship, community, sense of belonging; help with a problem or information you want; meet the people who like the same thing you like, listen same music you listen to, have same needs you have. It is a place you can share your photos, videos, audios, etc.

Types of  Social Networking Sites
We can break down online communities in many categories like:

Informational
This kind of community consists of people who seek answers of their day to day problems. Informational community sites usually contains a lot of ‘how to’ style information and advices, guides, etc written by members as well as professionals; For instance EHow, Do-It-Yourself, etc.

Professional
This kind of social network helps you to uplift in your career or create a space in your industry. You can put your personal or business profile and let other to see and contact you; For instance linked In, Canon Professional Photographer Community, etc.

Educational
This is very popular and highly useful network. Students of schools or colleges form it where they collaborate with each other on many topics such as for academic projects, to conduct research, etc. They participate in class room forums and interact with teachers or professors via blogs and forums. The most popular sites are:
• The Student Room – A UK-based student community
• The Math Forum – A large educational network for math students
• ePALS School Blog – Connects school students from around the world to promote world peace
• eLearners – A community for online degree students

Hobbies
This is the most popular social network type. People like to share their hobbies with others who have same hobbies. They like to share their information regarding to their hobbies, their inventions, their collections, etc. The example sites are GardenWeb, Sports Pundit, Automotive Forums, etc.

Academic
Mostly academic researchers form this kind of networks to share their research with other researchers. ARPANET is one of the examples of such collaborative scientific communities. Another example is Thomson Reuters Scientific Research and OVID Health Research.

News
These are large content websites whose members are allowed to publish recent news, stories, commentary, etc. When these types of sites are well monitored they proved the excellent collection of good content otherwise they become the storage of promotional materials only. Their examples are Associated Content, Helium and Suite 101.

Benefits of Social Networking Sites
Social media and networking sites give some obvious benefits to the small and medium business like:

Branding
Most of the social networking sites offer creation of profile page which has unique URL. If you carefully insert your brand name in the URL of that profile you will be able to propagate your brand and rank ahead in the pages of search results.

Link Building
Majority of social networking sites are allow linking your site pages thus, they offer back linking free. You can include specific anchor text related phrases and point them to your site pages.

Traffic
Audience at social networking sites are trust you well and can consume your promotional content therefore, they become quality traffic for you. Many social sites have capacity to divert traffic at your site and it is depend on your niche and your choice of the site but one thing is sure that you should have creative juice to flow there.

Live Interaction
On social sites you are not just talking but you interact with the real people. You will receive their feedbacks, their point of view and give them your views, if necessary you will correct them, you can guide them, inform them so they will know you personally and trust you more even will feel comfortable doing business with you.

Networking
Many social sites offer creation of groups so you can join the group of like minded people and spread your network that helps you to involve large numbers of people in your business.

ASPDOTNET for Social Networking Sites

ASPDOTNET 2.0 offers features that every ASPDOTNET developer will find useful in creation of social network sites, including:
• Multiple project types
• A wide variety of web controls
• Enhanced code-behind model
• Project folders to help organize files
• Master pages and themes
• Site administration tools
• Site navigation features
• Enhanced data access features
• Membership and personalization
• Portal architecture including web parts
The advent of social networking sites like MySpace, which is written in ASPDOTNET 2.0.

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May 16, 2010 Posted by | Computers & Technology, Programming | , , , , , , , , , | Leave a comment

Why Social Networking Your Way Won’t Build Your Business

Believe it or not, social networking isn’t the next best thing… You are! It’s the personal connection that still seals the deal.

The Internet, social networking, and other breakthroughs in technology have fundamentally changed the way we do business. New technology drives communications, messaging, and information access at warp speed, and our clients expect immediate access. This pattern of ever-increasing speed and sophistication not only creates an intensely competitive marketplace, but places further demands on us to act and react quickly.

The rise of social media sites such as Facebook, Twitter, MySpace, YouTube, and LinkedIn have lured many sales pros into scaling back their personal interactions and relying on social media to get more “qualified leads.”

It’s time to get real!

Social Media Is a Powerful Tool for Three Things and Three Things Only

1. Search engine optimization: Use your key words and raise your presence on the web.

2. Find out who people are: Learn about a person’s background and your connections.

3. Find out who people know: Look for close connections that you can leverage

Some salespeople tell me they actually get clients through social media. Well, maybe if you have a commodity business.

Could it happen?

Yes.

Do I rely on it?

Absolutely not! I only count on what I bring about-through a proactive, intentional, referral strategy with personal introductions.

Why Social Networking Your Way Won’t Bring You More Leads and Sales

The most important business decisions are still based on personal relationships. There is significant research about why customers make buying decisions. Bottom line: It’s because they like and trust the salesperson and his organization. Think about it. We’re selling services, investments, systems, products… we’re asking for people’s time and money! Why would they work with someone who hasn’t been referred?

There’s a saying in sales: Clients buy with emotion and justify with fact. If our clients don’t like us or don’t feel comfortable with us, they won’t buy from us. You can wow your clients with technology know-how now and try to win them over later, once they find out you’re honest and reliable. But the reality is you need people to start liking you within the first few seconds of your relationship. You need to start off on the right foot. Fancy gizmos won’t make that happen. But a trusted referral and a personal connection will.

That’s why Eric Schmidt, Chairman and CEO of Google, in his commencement address to the graduating class of the University of Pennsylvania in May 2009, urged college graduates to step away from the virtual world and make human connections. “Turn off your computer. You’re actually going to have to turn off your phone and discover all that is human around us.”

That said, a social media presence is a must-have in today’s world-but you need to change the way you’re social networking.

3 Ways to Get More Leads and Sales with Social Networking and Referral Marketing

1. Develop a social media strategy: Like a sales plan or a marketing plan, write your social media plan. What is your goal? Who is your audience? What do you want to communicate? Leverage social media as part of your go-to-market strategy. How does your strategy link to your customer’s needs and your business priorities?

2. Establish relationships: Take the time to build your personal connections, pick up the phone and talk to people. Just because you have a name in hand, doesn’t mean you have a relationship.

3. Communicate useful information: Social sites are not for selling. They are for establishing connections, identifying ways to collaborate, and providing value. What tips can you provide? Link to other sites you strongly recommend. Get recognized as the expert and build your web presence. Be a resource.

To Trust You Paves the Way

The most energizing and exciting part of our work is the relationships with our clients-the interaction. We enjoy learning about our client’s business and matching our solutions to their needs. In an era dominated by ever-expanding technology and social media pressures, always remember that personal connections, referrals, and earning trust count most.

May 16, 2010 Posted by | Business, Networking | , , , , , , , | Leave a comment